Now image that you’re on a cellphone (which over 70% of you are probably are). Which video shows more detail? Which video is easier to read? As marketers and advertisers we must adapt. Shooting videos vertically isn’t just for people that don’t know how to use a phone anymore. Vertical videos are for people that want likes, hearts, and interaction.
Social Media Killed It
One reason that people respond so well to micro video ads that are not in the traditional 1080×1920 aspect ratio is because people are used to being on social media. Think about how much time you spend on your phone (a vertical landscape) vs how much time you spend watching TV (a horizontal landscape).
While you’re on Facebook you are more than likely seeing images in a vertical format because most people don’t turn their phones sideways to take pictures. When you’re on Instagram you’re probably looking at square pictures. Then there’s Snapchat…on Snapchat everything is vertical. These platforms are forcing a lot of marketers to move away from the traditional 1920×1080 aspect ratio.
Effective Micro Video Ads
Below are two videos I created for On Fleek Makeup & Wax Studio using recycled clips. The first one wasn’t very successful the second one blew up on Facebook (although I have attached the Instagram version).