Step 1
Using a proper email.
Set up a professional business email. You can do this through Google once you purchase your domain.
Don’t have a domain yet? Head over to CreatesburgDomains.com and purchase one for just $15.99!
While this isn’t necessary to have custom domain, customers are a lot more likely to open your emails if they come from a custom domain!
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Step 2
Choose your “CRM”.
Pick a “CRM”. All CRM means is Customer Relationship Management Software. Marketers use fancy acronyms to scare you into thinking you can’t set something up on your own. But you can set it up on your own, you’re almost there!
Which CRM should you choose?
Most Point of Sale Systems now included Customer Relationship Management Systems that allow you to email your clients. If your Point of Sale System doesn’t include a Customer Relationship Management System, MailChimp is great software to start with.
Step 3
Start Gathering Emails.
Gather Emails from past and current customers. Get creative with this part of the process, give something free away in exchange for an email. Have a contest and have the contestants use their emails to participate.
Step 4
Send your first email.
Send your first email. Make sure to include your branding on the email so your customers get a sense of familiarity when they open the email. Once you see who opened your email, you can use this information to create different follow up campaigns.
Step 5
Optimize.
After you’ve sent out a few emails, you should have a good idea what your customers like and dislike. Optimize your future emails by sending emails according to your customer’s likes.
Final Thoughts about Email Marketing in 2020
While email marketing might not be as effective as it was 10 years ago, you can still reach a lot of customers using email blasts. The key to email marketing in 2020 in not being spammy and actually bringing value to your customers.
The best way to acquire new customers using email marketing is by having potential customers sign up to your mailing list.
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