The SEO focused on general key-terms that Google Business would be able to pick up on. A page was created for each service. These service pages also served as landing pages for the Google Ads we created.
The business was encouraged to share their review form to get more reviews from past clients. Posts were also created pertaining to the services offered.
This is what most of our time was focused on. We ran multiple Google Ads for various different key terms. The competition was very tough so we focused on lesser known and more specific ket terms to keep the bids low. Once competitors had exhausted their daily budgets, our terms would start to show. Eventually we were able to generate enough leads that months later we went head to head against the bigger companies.