If you have read our “Own the Internet” free beginner’s guide then you know that websites usually end up being the cornerstone of most marketing campaigns. We created a simple one page site where people could sign up to the mailing list for a chance to win free tickets.
A facebook pixel was implemented into the website so that we could create a custom audience and retarget people that visited the website. We also used that audience to create a lookalike audience with the same purchasing behaviors as the people that had visited the site.
*Note: due to the iOS 14 update this method is not as effective and will eventually become obsolete.
Facebook + Instagram Ads
Using the creative content that the Santa Rosa CBC provided we were able to run effective ads. These ads directed you to the website where you could click the links in order to purchase tickets. Many people also opted to join the mailing list for a chance to win free tickets.
All of the people that signed up to the mailing list on the website received emails about upcoming events. Email subscribers were further broken down into various groups pertaining to the types of events that they were interested in attending. When the mailing list grew large enough, the subscribers were imported into the Meta suite as a custom audience. This custom audience was then used to create a lookalike audience.