Rancho Maria’s Task
Rancho Maria was tasked with making sure they had the capacity to offer Wine Tastings in Spanish. This was easy as they already had the bilingual staff they needed. They made sure that everything was properly translated and did a few Spanish tasting test runs. Once everything was running smoothly we started advertising.
A video was created in Spanish about the Spanish and Bilingual tastings. We made multiple different videos in all shapes and sizes to run all across social media, from Instagram stories to Facebook feeds.
Facebook + Instagram Ads
The content created was used to run video ads in Spanish to Spanish speakers. We were also able to target Bilingual speakers. Locations targeted were primarily Sonoma County and some Bay Area locations.
We utilized Google Ads to ensure that we had a steady stream of English Speaking clients.